Cultural & Communications Strategist

Megan Mason is a cultural strategist and communications executive who has spent 12+ years building the infrastructure that makes entertainment brands matter.

From leading PR and campaign strategy at TV One and BET Networks to founding The Elle Collective — a strategy-driven consulting and experiential platform — she operates at the intersection of narrative, culture, and community. She doesn't amplify brands. She repositions them.

<aside> <img src="/icons/map-pin-alternate_gray.svg" alt="/icons/map-pin-alternate_gray.svg" width="40px" />

Raleigh | New York | Los Angeles, USA

</aside>

<aside> <img src="/icons/send_gray.svg" alt="/icons/send_gray.svg" width="40px" />

[email protected]

</aside>

<aside> <img src="/icons/phone-speaker_gray.svg" alt="/icons/phone-speaker_gray.svg" width="40px" />

919.901.5204

</aside>

<aside>

12+ years

Entertainment & Cultural Strategy Leadership

National Cable Network PR Lead

Executive Communications & Tentpole Strategy

Award-Winning Campaign Architect

NAMIC | Telly | Cablefax

Founder & Strategic Advisor

Experiential & Partnership Platforms

</aside>

Executive Bio

Megan Mason is an award-winning cultural and communications strategist with over 12 years of experience leading brand visibility, executive communications, and experiential strategy across entertainment, media, and culturally driven environments.

As PR Lead at TV One Networks, she guided cross-functional communications strategy for tentpole events, executive narratives, and high-impact brand moments — aligning media, digital, and talent ecosystems to drive measurable audience growth and sustained cultural relevance.

In parallel, Megan is the Founder of The Elle Collective, where she architects partnership-driven experiential platforms and advises talent, brands, and sports-adjacent organizations on strategic positioning, sponsorship integration, and narrative development.

Her work has earned national industry recognition including NAMIC Vision Awards, Telly Awards (Gold, Silver, Bronze), and Cablefax honors. Additionally, Megan has studied Applied Media Psychology, informing her nuanced understanding of audience behavior, cultural resonance, and leadership messaging.

Experience Highlights

PR Lead — TV One Networks

Founder & Lead Product Designer

• Directed PR strategy for flagship brand events, driving national visibility through integrated partnerships and sponsorship alignment
• Led cross-functional communications strategy across media, digital, and talent teams to ensure cohesive, multi-platform messaging
• Advised senior leadership on executive communications, preparing spokespeople for high-profile press moments and public-facing engagements
• Oversaw talent relations and data-informed messaging strategy for tentpole events amplifying iconic voices in entertainment
• Strengthened media exposure by aligning earned PR strategy with digital and social amplification efforts

<aside> <img src="/icons/trophy_gray.svg" alt="/icons/trophy_gray.svg" width="40px" />

Elevated national brand visibility through award-recognized campaigns and cohesive cross-platform communications strategy.

</aside>

Founder— The Elle Collective

360 Consumer & Brand Marketing — BET Networks (Paramount)

• Founded and lead a strategy-driven consulting and experiential platform advising brands, talent, and sports-adjacent organizations at the intersection of media, culture, and live moments
• Architect multi-market experiential properties, including The Suite Spot and Soft Landing, integrating sponsorship strategy, executive positioning, and curated audience development
• Develop partnership frameworks that align brand investment with cultural relevance and measurable visibility outcomes
• Advise emerging and established talent on brand narrative, media strategy, and cross-platform positioning
• Design culturally intelligent communications strategies informed by audience psychology and industry trend analysis

<aside> <img src="/icons/trophy_gray.svg" alt="/icons/trophy_gray.svg" width="40px" />

Built and scaled a multi-market experiential platform integrating sponsorship strategy, executive positioning, and culturally intelligent audience development.

</aside>

• Contributed to integrated 360° marketing campaigns for nationally televised series and tentpole cultural moments, driving cross-platform audience engagement
• Supported award campaign strategy for high-profile programming, contributing to industry recognition including Cablefax and NAMIC honors
• Managed multi-channel promotional initiatives across on-air, experiential, and digital platforms to strengthen brand visibility
• Collaborated cross-functionally with creative, production, and PR teams to execute cohesive launch strategies for flagship programming

<aside> <img src="/icons/trophy_gray.svg" alt="/icons/trophy_gray.svg" width="40px" />

Contributed to nationally recognized 360° campaigns that strengthened cross-platform alignment and cultural visibility.

</aside>

Selected Strategic Work

Selected examples of strategic leadership across experiential, executive communications, and partnership architecture.

• The Suite Spot | Experiential Platform Architecture (L.A. | ATL)
• Institutional Campaign Leadership | TV One Networks
• Integrated Campaign Strategy | BET Networks

Project Highlights

Recognition & Industry Alignment